E-commerce online business Case Interview Questions & Answers

Watchmaker Tissot to Resolve Sales Channel Conflict

Case Type: marketing strategy.
Consulting Firm: ZS Associates final round full time job interview.
Industry Coverage: e-commerce, online business; retail.

Case Interview Question #01311: Your client Tissot is a Swiss watchmaker that manufactures and markets brand name watches in the $200 to $2,000 price range. The company was founded in 1853 by Charles-Félicien Tissot and his son Charles-émile Tissot in the Swiss city… Read the rest

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Hugo Boss USA to Increase Profits by Going Online

Case Type: increase profits; marketing, new sales channel.
Consulting Firm: Samsung Global Strategy Group (GSG) first round full time job interview.
Industry Coverage: retail; apparel, clothing, textiles; e-commerce, online business.

Case Interview Question #01285: The client Hugo Boss AG (FWB: BOSS) is a global apparel producing company and luxury fashion house. It was founded in 1924 by German fashion designer… Read the rest

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Amazon Buys Video-game Streaming Site Twitch for $970M

Case Type: mergers and acquisitions (M&A); industry analysis.
Consulting Firm: A.T. Kearney final round full time job interview.
Industry Coverage: e-commerce, online business; software, information technology (IT).

Case Interview Question #01243: Twitch.tv is a live streaming video platform owned by Twitch Interactive Inc. Introduced in June 2011, the site primarily focuses on video game live streaming, including broadcasts of eSports competitions, in… Read the rest

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AutoTrader to Implement a Centralized IT System

Case Type: organizational behavior; math problem.
Consulting Firm: Capital One first round full time job interview.
Industry Coverage: e-commerce, online business; automotive, motor vehicles.

Case Interview Question #01145: Your client AutoTrader Inc. is an online automotive marketplace that enables dealers and individuals to buy and sell cars. Their website aggregates millions of new, used, and certified second-hand cars from thousands of car… Read the rest

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