Posts under Category: marketing

Blue Shield of California to Expand into Florida

Case Type: new market, market entry; marketing.
Consulting Firm: AlixPartners first round full time job interview.
Industry Coverage: insurance: life & health.

Case Interview Question #01375: Your client is Blue Shield of California (BSC), a health insurance company and health plan provider based in Oakland, California. The company serves over 4 million health plan members in California. Blue Shield of California’s provider network… Read the rest

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Adidas to Ramp up Spending on Marketing

Case Type: improve profitability; branding, marketing.
Consulting Firm: Deloitte Consulting first round full time job interview.
Industry Coverage: apparel, clothing, textiles.

Case Interview Question #01359: Your client Adidas Athletics, Inc. is an American multinational athletic shoe manufacturer headquartered in the Boston, Massachusetts area. It is one of the world’s major sports footwear and apparel manufacturers. Adidas maintains a major manufacturing presence in the… Read the rest

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Sales Productivity Down 25% at Anytime Fitness

Case Type: organizational behavior, human resources (HR); marketing.
Consulting Firm: AlixPartners first round full time job interview.
Industry Coverage: sports, leisure & recreation.

Case Interview Question #01357: Your client Anytime Fitness is a 24-hour health and fitness club headquartered in Woodbury, Minnesota, United States. The gym facilities are open 24 hours a day, 365 days out of the year. According to Forbes magazine,… Read the rest

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How to Expand a Local Microbrewery Nationally?

Case Type: add capacity & growth; marketing strategy.
Consulting Firm: Ernst & Young (EY) Advisory first round full time job interview.
Industry Coverage: food & beverages; tobacco & alcohol.

Case Interview Question #01356: A microbrewery or craft brewery is a brewery that produces small amounts of beer, typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally… Read the rest

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