Posts under Category: market entry

Blue Shield of California to Expand into Florida

Case Type: new market, market entry; marketing.
Consulting Firm: AlixPartners first round full time job interview.
Industry Coverage: insurance: life & health.

Case Interview Question #01375: Your client is Blue Shield of California (BSC), a health insurance company and health plan provider based in Oakland, California. The company serves over 4 million health plan members in California. Blue Shield of California’s provider network… Read the rest

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Mack Trucks Struggles to Grow in Emerging Markets

Case Type: new market, market entry; growth, increase market share.
Consulting Firm: Alvarez Marsal 2nd round full time job interview.
Industry Coverage: automotive, motor vehicles.

Case Interview Question #01373: Our client is Mr. Martin Weissburg, CEO of Mack Trucks Inc., an American truck manufacturing company. Founded in 1900 as the Mack Brothers Company, the company manufactured its first truck in 1907 and adopted… Read the rest

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HSBC Considers Buying a Stock Brokerage Firm in Europe

Case Type: market entry; new business.
Consulting Firm: ZS Associates first round full time job interview.
Industry Coverage: banking; financial services.

Case Interview Question #01348: Your client is HSBC Bank, one of UK’s big five banks. Headquartered in London, HSBC Bank is one of the four major clearing banks in the United Kingdom. Their business ranges from the traditional high street roles… Read the rest

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Fast Food Chain Shake Shack to Expand into Sugarland

Case Type: market entry, new market; math problem.
Consulting Firm: Bain & Company 2nd round full time job interview written case.
Industry Coverage: restaurant & food service.

Case Interview Question #01345: Please read the following written case prompt carefully and answer the three questions. You may use the calculator, paper and pen made available to you. After 20 minutes, you will walk through… Read the rest

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